According to Haaretz newspaper, this may explain the success of Aroma, which has 153 outlets in Israel. Comparison surveys Ī survey by an Israeli market research company found that more Israeli consumers are inclined to choose a cafe based on accessibility and availability, ahead of cost and taste of the food. Today the chain employs such people in nearly every branch in the country.

In 1996, Aroma's first branch in Jerusalem began integrating workers with special needs. Aroma has since closed its locations in New York City and Maryland. Aroma has 46 Canadian locations in Ontario (mostly in Greater Toronto Area), as well as five US locations across New York City (1), New Jersey (1), Maryland (1), and Florida (2). In the following years, branches continued to open in Toronto and on 72nd Street in New York City, as well as the first location in Kyiv, Ukraine. In 2007 Aroma opened its first location in Canada, in downtown Toronto in The Annex. In 2006 the first overseas branch opened in SoHo in New York City. Despite being separate companies, the two chains maintain similar branding, creating a misconception of being a common entity, up to the point that Aroma Israel put labels on its products emphasizing the lack of 'business, logistical or management links' between the two following a food poisoning incident in an Aroma Tel Aviv branch. History įounded in 1994 on Hillel Street in downtown Jerusalem by brothers Yariv and Sahar Shefa, Aroma first started branching out beyond that city in 2000, following a 1999 dispute between the two brothers which led to the formation of separate chains, Aroma Tel Aviv (run by Sahar) operating in Tel Aviv-Yafo, and Aroma Israel (run by Yariv) operating in the rest of the world. Aroma Espresso Bar in the Greater Toronto AreaĪroma Espresso Bar ( Hebrew: ארומה אספרסו בר) is an Israeli espresso and coffee chain with 162 branches around the country, and several branches in the United States, Canada, Kazakhstan, and Ukraine.

Aroma expresso bar wtc